At VisioCap, we invest from
a better perspective.

Strategy

We deploy capital only in businesses that we thoroughly understand and can significantly impact.

Because we are private equity investors who have spent our careers cultivating relationships in two consumer packaged goods (CPG) and service sectors, we have developed a deep understanding of the retailers, distributors, manufacturers, and service providers whose work is integral to our portfolio companies’ success.

This allows us to source proprietary opportunities and assess their potential, help improve the operations of the companies we sponsor, design and orchestrate seminal events, and execute investment exits—all from a more informed perspective.

Time and time again, our depth of experience is our most distinct advantage.

Pet Products & Veterinary Services

Pets are valued members of the family. We partner with executives who are driven to provide pets (and their human parents) the highest quality products and services to support a healthy, happy life.

Infant & Children’s Products

There’s no greater joy, or greater responsibility, than raising a child. We partner with executives who deliver products that make parenting easier, so that parents can focus more on enjoying their journey with their child.

Criteria

We design each partnership differently.

Our target investment opportunities are North America-based companies that range in size from $3 million to $50 million, and—given our network of interested co-investors—can scale well beyond this range.

Our investments can come in one of two forms:

  • Minority equity, where our capital is intended to fuel growth.
  • Majority buyout, where VisioCap becomes the majority owner in a recapitalization, providing meaningful liquidity to a company’s owners.

Capital Partners: Our investment model is supported by an investor base comprised of sophisticated high-net-worth individuals, family offices, and institutions who value our sector expertise, access to direct investment opportunities, and the flexibility inherent in our business model.